Where In the U.S. Are Businesses Adopting AI SEO Tools Aggressively? 2025 Study Reveals States With the Strongest Interest
- Wyoming leads the nation in AI SEO searches, with 8.47 searches per 100,000 residents.
- Vermont (second) and North Dakota (third) follow closely, with 7.71 and 7.46 searches per 100,000 residents, respectively.
- Texas reported an annual average of 1.13 searches per 100,000 residents – the lowest across the U.S.
The study shows Wyoming has the highest per-capita searches for AI SEO tools in the U.S.
The research by digital marketing agency Hyper Dog Media analyzed AI SEO tool search data from all 50 U.S. states in 2025, sourced from Google Keyword Planner. By evaluating average searches per 100,000 residents, the study identifies the states most engaged with AI SEO tools, including Ahrefs AI SEO, ChatGPT SEO, Jasper SEO, RankIQ, Screaming Frog SEO, SEO PowerSuite, Serpstat SEO, Surfer SEO AI, and WordLift SEO.
Wyoming places first with an annual average of 8.47 searches per 100,000 residents, which is 181.4% higher than the national average of 3.01 searches per 100,000 residents. The Equality State recorded a total of 50 searches in 2025 among its 590,169 residents.
Vermont places second with an annual average of 7.71 searches per 100,000 residents, which is 156.1% higher than the national average of 3.01. The Green Mountain State recorded 50 total searches among its 648,278 residents in 2025.
North Dakota places third with an annual average of 7.46 searches per 100,000 residents, 147.8% higher than the national average of 3.01 searches per 100,000 residents. The Peace Garden State recorded 60 searches across its 804,089 residents.
Looking at the study, a spokesperson at Hyper Dog Media commented:
According to the research, states like Wyoming, Vermont, and North Dakota show the highest per-capita interest in AI SEO tools.
“This adoption may reflect broader trends in digital marketing innovation, growing emphasis on search optimization, and the increasing accessibility of AI-powered marketing tools. Businesses and marketers in these states are leading the way in embracing new technology to gain a competitive edge.”
Rhode Island ranks fourth with 7.14 searches per 100,000 residents, 137.2% higher than the national average of 3.01. The Ocean State recorded 80 total searches among its 1,121,190 residents.
Montana ranks fifth with 7.00 searches per 100,000 residents, 132.6% higher than the national average of 3.01 searches per 100,000 residents. The Treasure State recorded 80 searches among its 1,143,160 residents.
Alaska ranks sixth at 6.72 searches per 100,000 residents, followed by South Dakota in seventh with 6.44.
comes in eighth at
6.38, Delaware ninth at 5.62, and New Hampshire rounds out the top ten with 4.94 searches per 100,000 residents.
Table of Extended Results:
The study was conducted by Hyper Dog Media, a digital marketing agency that focuses on doing things right: ethical tactics, smart execution, and budget-conscious strategies that allow businesses to rise above the noise and build lasting connections with their audience.
Methodology
This research analyzed AI SEO tool search data across all U.S. states in 2025, using information from Google Keyword Planner. By examining state populations alongside respective searches per 100,000 residents, the study identified the states with the highest per-capita interest in AI SEO tools, including Ahrefs AI SEO, ChatGPT SEO, Jasper SEO, RankIQ, Screaming Frog SEO, SEO PowerSuite, Serpstat SEO, Surfer SEO AI, and WordLift SEO.
Data Source: Google Keyword Planner
