Plural, a startup that wants to turn energy infrastructure into a scalable investment product, has closed a $7.13 million seed round led by crypto-native investment firm Paradigm. The raise nearly doubles its original target and pushes total funding to almost $10 million.
The company calls itself a “tokenized asset management platform” — jargon that basically means it’s taking the fragmented, slow world of financing solar, batteries, and edge-data centers, and automating it with smart contracts. Instead of messy legal paperwork and back-office fund admins, Plural’s system handles distributions, compliance, and investor protections in code.
Why it matters
Global electricity demand is set to spike: data centers could double their power use by 2030, while EV adoption and electrification push overall consumption up 50 percent. The traditional grid isn’t keeping up. That gap creates a need for distributed energy projects — solar arrays, batteries, and on-site generation near where power is actually consumed.
Plural’s pitch is that these projects are high-yield but too small and fragmented for conventional infrastructure financing. Its platform makes them “portfolio-ready” by bundling and tokenizing them, effectively lowering capital costs for developers. According to the company, developers using Plural already save about 2 percent on cost of capital.
2025 milestones
- More than $300 million in distributed solar and battery assets are now listed on Plural’s platform.
- The startup acquired a registered broker-dealer, rebranded as Plural Brokerage LLC, letting it directly facilitate securities transactions.
- Its tech has already been used to cut intermediaries in fundraising, speeding up deployment cycles.
Investor backing
Paradigm’s Caitlin Pintavorn said the energy and data center financing system “still runs on dated legal rails.” She sees Plural as a chance to build transparent, scalable markets for real-world infrastructure.
Founder and CEO Adam Silver puts it in starker terms: as AI and electrification reshape the economy,
“nearly every economic moment will accrue value into the electron economy.”
In other words, the future is electric — and Plural wants to make sure investors can own a slice of it.
